A very interesting edition announced for September 2012 and aimed at younger audience arrives from the Balenciaga Company. Balenciaga, in collaboration with Coty Prestige and IFF created the new fragrance FLORABOTANICA which attracts attention with its modern, attractive flacon and unusual ingredients.
The composition was developed by perfumers of the house of IFF, Olivier Polge and Jean-Christophe Herault, and composed it of such accords as mint, carnation, hybrid rose, caladium leaves, amber and vetiver. It was envisaged that the composition offers a floral character which is also very seductive and it’s flowers will not be just beautiful, but also very dangerous.
perfumers: Olivier Polge, Jean-Christophe Herault
notes: mint, carnation, rose, caladium leaves, amber, vetiver
The advertising campaign is decorated with 3 metal sculptures resembling Ghesquière floral prints created a few years. Photos for the campaign were taken by Steven Meisel, and the advertising face is young actress Kristen Stewart. She is wearing a dress from a floral collection and holding her hands in the pockets.
Florabotanica will be available as 30, 50 and 100 ml EDP accompanied by perfumed body care products—body lotion and shower gel.
As WWD announces, Florabotanica will be for sale in September in the USA, Canada and France, while in October it will premier in Italy, Russia and Spain. In November, the perfume will be launched in Australia, Germany and Benelux countries. In other countries worldwide, Florabotanica will be available in over 5000 outlets, where it will arrive by the end of this year.