It can be pre-ordered now at Neiman Marcus, at a cost of $100 for a 50ml EDP. In Europe, the fragrance will cost €53 for 30ml, €75 for 50ml and €105 for 100ml. The perfume will be publicised by actress Kristen Stewart of the Twilight film franchise, in an ad campaign shot by British photographer Craig McDean. The campaign will roll out on a country-by-country basis depending on orders. Rosabotanica is Balenciaga’s 23rd fragrance since its launch of Le Dix in 1947. The brand’s fragrance licence is held by Coty.
Kristen Stewart has been confirmed to star in her second Balenciaga campaign. She is currently the face of the label’s Florabotanica fragrance and has already shot a set of new ads for the perfume campaign, which will be released in the Fall.
Balenciaga have announced their latest fragrance, Florabotanica, which is due this September. The scent was created by perfumers, Olivier Polge and Jean-Christophe Hérault, who worked in collaboration with house designer, Nicolas Ghesquière. The fragrance is aimed at a younger market than Balenciaga Paris.
As announced in January, the face of the fragrance is Kristen Stewart, of whom Ghesquière said “embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence”.
Florabotanica contains notes of vetiver, amber, caladium leaf, rose,carnation and mint. “At first glance, it is a very floral, almost romanticcomposition. But on closer inspection, a strongerand more obscure character can be discerned. It is a perfume that I like to think of as tender anddangerous. An enchanting and provocative scent. ” says Ghesquière.
The fragrance will be available in September exclusively at Neiman Marcus and Bergdorf Goodman, before rolling out at other retailers and internationally. Florabotanica will be available as 30ml, 50ml and 100ml eau de toilette, with matching body products.
Just a quick shout out to Kristen Stewart before I head home-It has been a while since I had such areal and honest conversation with a star.— Jessica Michault (@JessicaMichault)
In the future I promise Kristen to believe what you tell me. Next time lets try running in those heels! supercalifragilisticexpialidocious!— Jessica Michault (@JessicaMichault)
Back to Paris from the Milan menswear shows. Quick change into dinner attire and now I am off to the @balenciaga dinner for Kristen Stewart.
— Jessica Michault (@JessicaMichault)
At tiny garden party for Balenciaga’s new scent, Kstew looking lovely in powder blue dress. -SD— FASHION Magazine (@FashionCanada)