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Balenciaga composes rosy follow-up to Florabotanica

It can be pre-ordered now at Neiman Marcus, at a cost of $100 for a 50ml EDP. In Europe, the fragrance will cost €53 for 30ml, €75 for 50ml and €105 for 100ml. The perfume will be publicised by actress Kristen Stewart of the Twilight film franchise, in an ad campaign shot by British photographer Craig McDean. The campaign will roll out on a country-by-country basis depending on orders. Rosabotanica is Balenciaga’s 23rd fragrance since its launch of Le Dix in 1947. The brand’s fragrance licence is held by Coty.

Florabotanica wins Best Packaging for Women award at the International Fragrance Awards.

Kristen Stewart Confirmed For Another Balenciaga Gig

Kristen Stewart told Ghesquière she’d ‘run away’ from Balenciaga with him

Florabotanica: Kristen Stewart’s live interview

I was twelve when I started walking red carpets, and Balenciaga was the first brand I ever recognized by name. I actually wore my first Balenciaga dress to the premiere of Twilight. So, when Nicolas asked me to be a part of his latest project, I really would’ve jumped off a building to be a part of it — even without knowing anything about it. —Kristen Stewart

Balenciaga have announced their latest fragrance, Florabotanica, which is due this September. The scent was created by perfumers, Olivier Polge and Jean-Christophe Hérault, who worked in collaboration with house designer, Nicolas Ghesquière. The fragrance is aimed at a younger market than Balenciaga Paris.

As announced in January, the face of the fragrance is Kristen Stewart, of whom Ghesquière said “embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence”.

Florabotanica contains notes of vetiver, amber, caladium leaf, rose,carnation and mint. “At first glance, it is a very floral, almost romanticcomposition. But on closer inspection, a strongerand more obscure character can be discerned. It is a perfume that I like to think of as tender anddangerous. An enchanting and provocative scent. ” says Ghesquière.

The fragrance will be available in September exclusively at Neiman Marcus and Bergdorf Goodman, before rolling out at other retailers and internationally. Florabotanica will be available as 30ml, 50ml and 100ml eau de toilette, with matching body products.

Florabotanica will be for sale in September in the UK, USA, Canada and France, while in October it will premier in Italy, Russia and Spain. In November, the perfume will be launched in Australia, Germany and Benelux countries.

That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that. —Kristen Stewart about being the face of Florabotanica
There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ —Kristen Stewart describes Florabotanica

'Florabotanica' by Balenciaga Paris (via @Jimshi)

Kristen Stewart and Nicolas Ghesquire

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